For the Nissan LEAF launch, ARQ Studios delivered a seamless, end-to-end visual ecosystem entirely in CGI. Our approach encompassed a broad spectrum of assets—ranging from hero stills for a print and digital usage to dynamic motion content—designed to flex and adapt across digital touchpoints.
To ensure fast performance and smooth UX, all motion files are encoded as 50 images per second video segments, streamlined for web delivery. These short, efficient video loops are enabling immersive transitions as visitors scroll on client website.
Nissan LEAF launch
We also built a digital color picker animation - rendering the car in 9 various colors in LHD and RHD. aLLOWING users to explore the LEAF in various carpaint. each color selection dynamically swaps out the color pass in real time, while preserving reflections, material response, and shadow fidelity. This empowers digital users—be it on desktop or mobile—to engage interactively with the car’s aesthetics in a web-optimised environment.